Established in 1904, Noritake continues its long tradition of providing elegant and beautifully crafted tableware that has graced tables around the world. Renown for its commitment to quality, Noritake tableware ranges from the classic to the contemporary, with a breadth of patterns that stand the test of time. Arctic White and the Marble colour-ways remain true greats and are as popular as ever with our customers.
|Arctic White||Marble Green||Hampshire Platinum|
All Noritake Patterns
Established as a trading company in Japan and New York City by the Morimura Brothers, it sold a breadth of Japanese goods across tableware, curios, paper lanterns and so forth specifically aimed at the American and European markets. During this time the tableware came from many different factories, producing hand-painted ornate designs. It wasn't until the 1920's that it set up a more assembly based set-up introducing new printing techniques, allowing the mass production of high quality, affordable dinnerware for the export market. Expansion of production allowed for a variety of materials including ivory porcelain, white porcelain and stoneware.
In 1921 the American import law changed, with the requirement of country of origin, up until this time much of the product had been marked only with 'Nippon'. The change to 'Made in Japan' focused minds and the use of Noritake began to appear on the backstamp, referring to the village where the company was originally founded. With its strong understanding of international markets and methods of mass marketing, Noritake soon excelled around the globe. Renown for its use of gold set against a rich colour palette, it produced an array of popular designs like Azalea, Sheridan and The Sedan.
Production came to a dramatic halt during the Second World War and did not resume until 1948, and for a short while produced under the name Rose China until production quality was once more established. The Japanese company finally changed its name to Noritake Company Ltd. In 1981. Today, it continues to produce high quality tableware that is sold around the world.